All in One
BRAND & WEB DESIGN PROPOSAL
Prepared by Sarah Bostock & Martin Lewis
For Hugo
P R O J E C T O V E R V I E W
This project will create a trusted Portuguese grocery brand and e-commerce platform that brings authentic products from the Trafaria region of Portugal to customers in the UK and Portugal.
The primary objectives of this project are to:
Invite English customers to explore Portuguese food confidently
Reassure Portuguese customers that the products are genuinely Portuguese, familiar, and high quality
Feel rooted in place, heritage, and everyday Portuguese life rather than “tourist Portugal”
Brand
Identity
O B J E C T I V E
Create a warm, honest, and culturally grounded brand that feels authentic to Portuguese customers while remaining approachable for English shoppers.
A P P R O A C H
Visual identity inspired by Trafaria and it’s stunning coastal scenery and everyday culture.
Colour palette drawn from:
Atlantic blues
Sun-faded whites
Terracotta / ceramic tones
Typography that balances:
A strong, trustworthy primary typeface
A softer, more human secondary typeface for storytelling
Brand assets designed to scale across:
Website
Packaging labels
Social media
Printed materials (flyers, in-store cards, delivery inserts)
O U T C O M E
A brand that feels like “the Portuguese shop you trust back home” — not a novelty food store.
Experts in Brand Design:
View our recent brand project Fetch Pet Care:
Shopify
E-com Build
Platform Recommendation: Shopify
W H Y S H O P I F Y
Globally trusted and well-established e-commerce platform
Robust stock management, ideal for imported goods
Excellent checkout experience for UK and international customers
Supports multi-language and multi-currency setups
Easy for the client to manage independently post-launch
S C O P E O F W O R K
Custom Shopify theme design aligned with the brand identity
Product structure designed for both audiences:
Clear categories for English customers
Familiar product naming for Portuguese customers
Homepage designed to:Educate new customers
Reassure returning Portuguese shoppers
Site population:
Product uploads
Descriptions
Pricing
Collections
Mobile-first optimisation (critical for food retail)
Experts in E-commerce:
View our recent e-com project Membrance:
Tone of Voice
and Copy
Dual-Audience Strategy:
F O R E N G L I S H R E A D E R S
Warm, friendly, educational
Explains what products are used for without over-explaining
Encourages experimentation without intimidation
Focus on taste, simplicity, and everyday cooking
F O R P O R T U G U S E S R E A D E R S
Familiar, respectful, and confident
Avoids “selling” Portuguese culture back to them
Emphasises authenticity, sourcing, and recognisable brands
D E L I V E R A B L E S
Homepage and key page copy
Product description framework that works in both languages
Microcopy (buttons, navigation, checkout language)
Translation Software Recommendations: Weglot
Excellent integration with Shopify,
Automatically detects and translates content
Allows manual refinement which is important for food terminology
SEO-friendly for both English and Portuguese markets
Easy for the client to manage ongoing updates without technical input
Investment
To ensure clarity and flexibility, each service is priced individually.
however, because the brand identity, e-commerce website, and photography are intrinsically linked, we recommend delivering them together as a single, cohesive project rather than as isolated services.
When developed in alignment, each element strengthens the others — resulting in a clearer brand story, stronger customer trust, and improved conversion across the site.
In good faith, and in recognition that the business will gain the greatest long-term value from this integrated approach, we are offering a reduced combined investment across all three services.
Brand Identity
£1650
Shopify E-commerce Build & Popultion
£5400
Copy & Tone of Voice
£1200
Service Bundle
Cost: £8250
Discount (20%): £1650
Bundle Cost: £6600
