The Deep Dive

Sarah Bostock Sarah Bostock

Why you shouldn’t rely on AI for your social media content

AI needs humans

It needs your time. Your input. Your ideas. Your creativity. Your personality.

Without all of that? You're churning out the same generic content as everyone else. And if you're copy-pasting AI content without adding your own voice? You're dead in the water.

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Sarah Bostock Sarah Bostock

Why we’re screwed without sharks

Sharks aren't the monsters Hollywood makes them out to be.

They're essential guardians of ocean health, climate regulators, and economic assets.

They've been swimming in our oceans for over 400 million years, surviving ice ages, asteroid impacts, and countless environmental changes.

But they might not survive us.

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Sarah Bostock Sarah Bostock

Why social media engagement is just as important as your content

Every social media platform rewards you for being social. LinkedIn. Instagram. TikTok. All of them.

When you're in the comments having real conversations, the algorithm notices. Your posts get pushed to more people. Your profile gets shown around more.

But when you're quiet? The algorithm thinks you don't want to be social. So, it stops helping you.

There’s a reason it’s called social media.

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